Amos Sweet Book Corner to Enter Schools in 2025
Against the backdrop of the national Rural Revitalization Strategy, the development of rural education is of paramount importance. Beginning with an in-depth field study in Xinning County, Hunan Province in 2023, the “Amos Sweet Book Corner Donation Public Welfare Project” joined forces with the China Charity Federation in 2024 to launch the “Sweet Start” initiative. At the same time, we have partnered with Xinhuanet to organize a program that brings renowned teachers to rural areas to provide on-site teaching support, ensuring that high-quality education reaches more rural classrooms.
In the first half of 2025, the project innovatively integrated a “book donation + sports-based education support” model. Amays Foods once again collaborated with various partners to launch the “Amays Sweet Book Corner Donation” public welfare initiative and the “Sweet Start, Heading Towards the Future” sports education program.
In terms of library corner development, the project has completed donations to library corners in 15 schools in Xinning County, Hunan Province, benefiting more than 5,000 teachers and students. The reading corner has become children’s first choice for after-school leisure, where they can immerse themselves in a sea of books, broaden their horizons, and expand their knowledge.
In the area of sports-based education assistance, we have partnered with Xinhuanet to invite Yang Hui’s team—comprising national-level athletes and an associate professor at Beijing Sport University—to conduct teaching sessions that cover fun team-building activities and Chinese martial arts courses. The project has achieved a total reach of over 7 million, not only enhancing the rural reading environment but also inspiring children’s passion for learning and physical activity through a “sweetness + vitality” approach, thereby amplifying its social impact.
